The Window Shop

Devorah Rose: Passion and Talent that Propelled an Idea

Brianna DiCamillo
My focus is and has always been writing. I revere words and the feelings they express. Social Life Magazine began as a conversation about my love of writing and, like many things in life, it took on a shape and path of its own.
— Devorah Rose

I had the pleasure of interviewing the editor in chief of Social Life Magazine, Devorah Rose. I met Devorah at an event in The Hamptons this past summer. She was a standout. As soon as I walked into the crowd we made eye contact and exchanged smiles. We struck a conversation, and I was immediately intrigued by her high energy level and ability to multi task while remaining elegantly cool and collected. It was easy to see how she launched her Social Life magazine which is the premier luxury publication of The Hamptons. I was so excited when we had the opportunity to interview her, since as soon as I met her I knew I wanted to know more about her. 

unnamed-1.jpg

 

Brianna:  You have by far one of the coolest jobs being the editor-in-chief for social life magazine. Can you give us some insight on what that’s like? 

Devorah: The best part of my job is working with artists. From the editor to the cover girl, everyone is a unique artist honing and celebrating their craft. Being on set the day of a shoot is a wonderful feeling because everyone has a common goal that they feel passionate about. When you work with passionate artistic people, the feeling is electric. I’m lucky because I get to be part of a team.

When you work with passionate artistic people, the feeling is electric.
— Devorah Rose
Screen Shot 2018-03-05 at 6.00.56 PM.png

Brianna: What were your interests and how did they lead you to become the editor-in-chief of Social Life Magazine?

Devorah: Well, my focus is and has always been writing. I revere words and the feelings they express. Social Life began as a conversation about my love of writing and, like many things in life, it took on a shape and path of its own. It’s all been a very organic process.

I revere words and the feelings they express. Social Life began as a conversation about my love of writing
Screen Shot 2018-03-05 at 5.51.42 PM.png

Brianna: It's inspiring to see someone who used their passion to create something. Social Life Magazine has featured so many cover stars from Kim Kardashian to Christie Brinkley. What’s the creative process like when you’re putting these issues together— how do you know who and what to feature?

Devorah: Who I feature is an animal I cannot describe. It’s like asking me to put a face on inspiration. I can tell you how the two women you mentioned became my cover girls though. I met Kim at a fashion show years and years ago. When I went to LA, I texted her and stopped by her store in Calabasas. We talked about doing a cover and I arranged it with [I think it was] her mother. Kim was one of the easiest, kindest cover stars I’ve ever worked with. The make up artist I hired that day was Mario Dedivanovic and I remember how they just clicked, it was really endearing. The entire shoot had great energy. With Christie [Brinkley], I saw her at a concert called the Hamptons Social Concert Series and I was really floored. I couldn’t believe that someone her age at the time could be that stunning and cool. It felt really empowering to think, wow you can keep getting older and getting better. My mom is a great example of this too but I was young at the time and of course you take your parents for granted. Years later I approached her manager about doing a cover together and the rest is history! Christie inspires me to this day. She is ageless and her energy is infectious and wonderful. 

It felt really empowering to think, wow you can keep getting older and getting better.
Screen Shot 2018-03-05 at 1.13.16 PM.png

Brianna: It's nice to know that both Kim and Christie were easy to work with. You have great taste, I'm sure that's when putting together your issues for the magazine having exceptional personal style is necessary . What are three words the define your personal style?

Devorah: Classic, edgy, comfortable.

Brianna: You have by far some of the coolest outfits I've ever seen. I love how everything you put together has a very original and authentic flair. So now, In order to have a successful magazine, you have to spot trends before they happen. Trends change so fast. How do you always stay ahead of them?

Devorah: The only way to stay ahead of anything is to create your own rhythms and follow your passion. For a time, I kept placing women on the cover whose careers became meteoric afterwards. People kept thinking I had a crystal ball but I didn’t. I just paid attention to energy and what spoke to me. 

People kept thinking I had a crystal ball but I didn’t. I just paid attention to energy and what spoke to me.
Screen Shot 2018-03-05 at 1.04.18 PM.png

Brianna:  That's really interesting. I think it's very important to pay close attention to the trends which you do really well. Finally, if you weren’t where you are right now what would you be doing with your life and career? 

Devorah: I would be saving animals full time. I am horrified at the fact that animals don’t have rights. The amount of exploitation around the world is unjust and needs to change. Animals dream, they love their babies, they are loyal, and just because they do not have a voice box and can’t defend their needs does not give humans the right to hurt them. 

Brianna: I think that is wonderful! The world needs more people speaking out against animal cruelty. Thank you so much Devorah for your time and lovely answers. Thank you for allowing us to get a peak in. 

Screen Shot 2018-03-05 at 1.07.02 PM.png